As UC Berkeley’s in-house strategic and creative partners, External Relations and Marketing Communications (ERMC) offers an array of event, editorial, design, multimedia, digital, and print services to support the advancement community across campus in inspiring philanthropy and engaging the Cal family. We have also created a variety of resources to empower you to do the work yourselves!
Honoring Berkeley traditions and history, advancement branding emphasizes enduring, iconic elements — such as the seal, sophisticated colors, and elegant typography — while also remaining contemporary and forward-thinking. Use this section to find:
Visual identity — Includes information on the UC Berkeley seal, logo/lockups, typography, color palette, and photography.
Editorial style guide — UDAR primarily uses the Associated Press Stylebook. This guide covers style issues that are common in Berkeley or advancement communications, including academic terms, Cal Athletics style, bias-free language, and university references.
CMS website guide — Learn more about our process for building content management system (CMS) websites, including who is responsible for what before and after your website launches.
Templates — CalNet ID required. Includes templates for letterhead, proposals/reports, meeting and event planning documents, presentations, and chancellor communications. Use these resources to ensure a consistent, professional look across a variety of documents.
Downloads — CalNet ID required. Includes print-use files for the seal, logo, email signatures, and more.
For all non-advancement branding resources, visit brand.berkeley.edu.